Wednesday, September 23, 2009

The wedding special:

Next yr will be a huge year for me a new shack to show my clients what their experience will be like an add in the wedding guide I expect huge things next yr.
Until Christmass I am offering a deal with all weddings booked.
I usually offer digital files only printable to 5 by 7" however if your wedding is booked before christmas you will receive Full res image size digital negs to the quantity of your package.

So tell all your friends and family this Special is only valid until 31st of December if your wedding is booked before this date.

Here are some gorgeous images from some recent weddings to top this special post ;-0) to view my portfolio you can also contact me over there ;-)

Tuesday, September 22, 2009

Total inspirational blog + giveaways = AMAZING

I found this blog about a month ago and have been checking in every few days I came across this on the blog plus another photographer college has been sharing their blog love ;-)

This amazing blog is called ( The Savvy Photographer) it is filled with total inspiration last week i saw one of my faves Mika Beth she is soo amazing full of inspiration this is just 1 of many talented inspirational photographers blogged this blog is awesome for myself as a photographer but also for My clients as it inspires me which improves my work and ruffles up my artistic vision which is fabulous for my clients ;-)

And the savvy photographer Blog has an amazing give away every week how COOL is that!!! umm Very Very COOL!

This weeks give away is for an online workshop by the TALENTED Marta Locklear that I've just been itching and itching to do when the 1st one came out (and i had actually messaged her some time ago asking if she did do workshops) but i was unable to commit to it at the time with work & personal commitments so here is to all the luck in the world for me to win this giveaway so I am sharing the LOVE?INSPIRATION too all my fans/colleges and clients check the blog out it ROCKS...
Marta has such amazing talent and I'm stoked that she is doing this give away what a generous soul. you can check her talent out HERE I have bought one of her products for babies that she makes let me just say AMAZING .. she's happy to share tips which i think is just awesome anyhow i just think this give away rocks and I secretly hope I win ;-) if I do I'll shout it out LOUD hahahh

whats a blog post with out a image right?? :-0) so here is one of my FAVES from my latest session below...

~ my last session inspired me and I have had many ideas and inspirations since Its all about the connection and I think these 2 love birds HAVE THAT its soo wonderful to see ;-)

Tuesday, September 15, 2009

City Engagment Session

On Sunday I went to the city on Sunday as my cousins getting married in October and Locky is the Paige boy..

So while we were there we went to a few locations around the city and did an engagement shoot, here are a few images that I love, you will look beautiful Mel cant wait for the wedding.

Love Jo xx

Sunday, September 13, 2009

Why does custom photography cost more?

Well I thought it was about time I put a sequence of 1 image together so you can all see a before and after product! so you can see a lot of time and effort goes into creating your very own custom images and they just don't happen.

I get a lot of enquires about purchasing images on disc. A client will call me and say look i don't want much I ONLY want the disc.

That is where most misunderstand, that JUST THE DISC is EVERYTHING its the copyright, its my income , its my time, its my travel to you its at the studio editing...

However I am happy to sell the disc for a small additional cost once a minimum print/product purchase has been made my minimum purchase for this is $500.

I came across this article and it just explains what we do so well.

Until next time.... Be happy ;-0)

Jodie xxxx

Why Does Custom Photography Cost More?
February 27th, 2008

The digital revolution has brought amazing flexibility and ability to control various factors during the image taking and making process. Photographers, the hobbyist, the professional, the amateur all benefit from this ability to manipulate pixels. However, with flexibility comes a price. Digital camera equipment is still considerably more expensive when you factor in its’ lifespan, the need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into creating a work of photographic art.

We all know that you can go to the local Walgreen’s and pay a $1.99 for a print - as a client you may wonder why you may pay upwards of $50, $70, $90 for a custom photography print. Photographers hear this statement every once in awhile:
“How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at x store?”
The truth of the matter is the answer to this question is multifaceted. Much of the cost of a photographic print produced by a professional photographer has a lot to do with the time, equipment costs, artistic vision and reputation of the photographer not to mention expertise and the usual costs of running a legitimate business.

The cost of TIME
Approaching it from a time standpoint, let’s imagine that you have hired a photographer who has work that you love. This photographer is traveling an hour to your destination to photograph your session. Here is an example of a time break down:

session prep time
(30 mins - 1 hour, includes equipment and back up equipment checks + vehicle checks)
one hour travel time TO session
15-30 minutes prep time at client’s home
90 minutes-2 hours with client photographing subject
one hour travel time FROM session
30-45 minutes uploading time from digital cards from camera to computer
30-45 minutes time spent backing up the original images
2-5 hours editing time to present you with a diverse gallery of edited images
1 hour prep time getting ready for ordering
2-3 hours time with client for ordering images
1 hour sorting through and checking order
30 minutes-1 hour prep time for delivery
30 minutes-1 hour getting order shipped

any additional phone time or time needed for add on ordering, shipment issues, quality issues
In this example, the time spent per client can range from just under 13 hours to 19 hours - dependent on the photographer’s level of service.

This is time dedicated only to ONE session. When the photographer charges $150-$300 for the photo shoot (aka SESSION FEE) you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.The COSTS of

Maintaining a Custom Photography Business:
Regarding equipment costs, a good quality professional camera with a selection of good optical quality lenses and digital storage mediums and computer set up can run from $10,000-$30,000 costs dependent on the photographer. Even though you can purchase a really good quality
digital SLR for about $2100 there are still other costs related to photography. A good lens for portrait photography can run from $900 to $2500. A dependable computer system with software loaded for business and creative usage can run $2500 to $8000 dependent on the photographer.

Then come lab costs for specialty products. A good photographer knows the lab is integral to their success. Photography labs dedicated to the professional photographer often cost more and offer a range of products that allows the custom photographer to continually offer new, innovative products for you, the discerning client.

Discussion other costs of running a photography business could take awhile so we’ll skip many of the intricate details. There is of course much more: including costs of running the business, taxes, studio rental/mortgage if the photographer has ownership of a dedicated studio, vehicular costs, costs of advertising/marketing, costs of sample pieces that the photographer will likely bring to your session, etc.

Often times clients will mention to their photographer that X studio in the mall/department store only charges $19.99 for an 8×10 “sheet” or they may mention other things related to discount photography chains.

The fact is those discount chains make their money on volume, not on customized 1:1 service. In February 2007 leased photography retail space by a rather well known discount department store that started in Arkansas closed down 500 of their portrait studios across the nation?

The reason is simple, you cannot make money on 99¢ “professional” prints if you do not sell enough of them. Interestingly enough - those same studios that offer the loss leader packages often charge much much more for their a la carte pricing (as high as $40-50 for an 8×10).

The whole reason the big department stores began offering portrait services in the first place was to get you, the savvy consumer, in through their door so that you could spend more money with them in other departments. Your “PORTRAITS” are considered the “loss leader”.

Going to a chain studio, as a consumer, you don’t have the benefit of 1:1 attention for 2 hours at your home where your child is allowed to explore, play and be comfortable in their home environment, nor do you get the experience that many custom photographers are known for or the lovely captures of natural expressions.

You simply get a bare bones, “SAY CHEESE” experience. Keep this in mind when selecting a photographer.

Being in demand, being well known for quality work, having a good reputation often costs time on the photographer’s part. Their expertise comes at a cost, their time learning their craft and learning the intricacies of lighting and the commitment put forth on their end to create a persona about their business that oozes professionalism.

A great number of photographers go a very long time from the time that they purchase their first good camera to making money at the business of photography. Many photographers, when first starting out, rush in thinking that the business will be easily profitable in no time, how expensive could it be to get a camera and use it to create their dream? They often neglect to factor in the cost of business, the cost of equipment, software, back ups, etc..

Being of sound reputation, a better professional photographer knows that they must always reinvest in their business to create the reputation of being top notch. To create good work good equipment, reliable equipment, back up equipment is a necessity. The photographer who desires to be known as better/best/unparalelled reputation-wise knows that the most important thing they can do for their business is reliability and dependability. This is how reputations get built. Good work often is a wonderful side product of building that good reputation.

I hope this (lengthy) article helps shed some light on WHY a custom photographer is a better choice for your family’s memories. The photographs that are produced as a result of the professionalism and dedication that your photographer has will be cherished for a lifetime (or more) and great thought and consideration should be placed into hiring who is right for your family’s most precious investment.

Article by with thanks to author Marianne Drenthe for putting this together and helping the wider understand the structure of the in's and outs of the photography world and why we charge what we do.

Sunday, September 6, 2009

The New "Thing"

Hi again guys ,
I have just updated to some "new technology" I have just received the new "iphone" yay... well let me just say AWESOME...

I put this free application on the phone called NOVA its a live stream of a few radio stations with less adds and more funky tunes.. well I gave my boys a listen too and they LOVED it. I could not miss this opportunity to take a few photos of my bubbas..

Till next time ~ listen to some funky tunes ;-)

Jodie xx

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About Me

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well what can I say. I am inspired by the world i live in and the world around me the little things make me tick.. I love my family I love detail, I love chai latte.And I love bein ME!

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